Learn from Uber

When Privacy Becomes a
Public Spectacle: The Uber 'God View' Incident

In 2014, Uber faced a major privacy scandal when employees abused internal tools to track riders and drivers in real-time without authorization. Incident Drill helps your team prepare for similar data privacy crises before they happen, protecting your users and your reputation.

Uber | 2014 | Privacy/Security Issue

Practice This Scenario →

The High Cost of Uncontrolled Data Access

Incidents like Uber's 'God View' highlight the critical need for robust data access controls. Insufficient authorization protocols can lead to severe privacy violations, loss of customer trust, and significant legal and financial repercussions. Organizations must prioritize responsible data handling to avoid becoming the next cautionary tale.

PREPARE YOUR TEAM

Incident Drill: Simulating Data Privacy Crises for Real-World Readiness

Incident Drill provides realistic incident simulations that empower your team to practice responding to data privacy breaches like the Uber 'God View' incident. Our platform helps you identify vulnerabilities in your systems, refine your incident response processes, and build a culture of data privacy awareness and responsible data handling. Prepare your team to react effectively and mitigate the damage.

🕵️‍♀️

Realistic Incident Simulations

Experience simulated data privacy incidents mirroring real-world scenarios.

🔒

Data Access Control Audits

Practice identifying and remediating vulnerabilities in your data access control systems.

🚨

Incident Response Training

Develop and refine your team's incident response protocols for data privacy breaches.

🗣️

Cross-Functional Collaboration

Foster effective communication and collaboration between engineering, legal, and PR teams.

📊

Post-Incident Analysis

Conduct thorough post-incident reviews to identify areas for improvement and prevent future incidents.

📚

Customizable Scenarios

Tailor incident simulations to your specific data environment and compliance requirements.

WHY TEAMS PRACTICE THIS

Master Data Privacy Incident Response

✓ Minimize data breach impact
✓ Protect user privacy and build trust
✓ Reduce legal and financial risks
✓ Improve incident response efficiency
✓ Enhance data security posture
✓ Foster a culture of privacy awareness

'God View' Incident Flow

2014

Employee Access to 'God View' Tool

Unauthorized Access

Ongoing

Tracking Rider/Driver Locations

Privacy Violation

Reported

Media Coverage & Public Outcry

Reputation Damage

Later

Uber Implements Access Controls

Corrective Action

How It Works

Step 1: Simulate

Run a realistic 'God View' style data privacy incident simulation.

Step 2: Respond

Your team identifies the vulnerability and implements remediation steps.

Step 3: Analyze

Review the team's performance and identify areas for improvement.

Step 4: Refine

Update your data access policies and incident response plan based on the simulation results.

EXPLORE MORE

Related Incidents

Don't Let Your Company Be the Next Headline

Join the Incident Drill waitlist and be among the first to proactively prepare your team for data privacy incidents. Protect your users, your reputation, and your bottom line.

Get Early Access →

✓ Founding client discounts ✓ Shape the roadmap ✓ Direct founder support

When Privacy Becomes a Public Spectacle: The Uber 'God View' Incident